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 OPTIMIZING KEYWORD DENSITY
Home »» Learn SEO Online Free »» Optimizing Keyword Density

Internet Consulting Inc. -  Optimize Keyword DensityWhat is keyword density?

This is the ratio of a keyword or keyphrase to the total words (depth) on a page. It is one of the most critical aspects of search engine optimization. To improve search engine ranking, your keyword density must not be too high or too low.

Try to aim for a keyword density of 3% to 7%. To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. If you only used your keyword once in one thousand words, this would result in diluting your keyword density.

Don't try to stuff all your keywords together, separated by commas. Search engines may see this as spam, penalizing your rankings.

Realize that not all search engines treat keyword density the same. Some will only place significance on keywords in your title, meta tags and web copy. Google (the most important search engine), places the most significance on keywords in your web page text.

Keyword frequency
Keyword frequency is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to ensure it's not an isolated case.

Keyword frequency
Keyword frequency is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to ensure it's not an isolated case.

Keyword prominence
Keyword prominence refers to how prominent keywords are within a web page. The general recommendation is to place important keywords at, or near, the start of a web page, sentence, title or meta tag.

Keyword proximity
Keyword proximity refers to the closeness between two or more keywords. Usually, the closer the keywords are, the better.

TIP: Keywords in the web page text

  1. Include at least 100 keywords in page text
  2. Use keywords at the beginning of the page
  3. Place keywords close to each other
  4. Repeat keywords 3-7 times for every 100 words Here's an example of how it's measured. Let's assume the keyword phrase is "puppy food." Puppy food is our primary business. Since "is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "puppy food," "primary," and "business." "Puppy food" makes 1/3 of the sentence, or 33%. Keyword density is almost never this high. The recommended density is 3-7%

 
 
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