Why Optimize Your Meta Description Tags For The Search Engines?
A meta description tag is an important tag in your webpage. It gives the users a more detailed description of what the webpage is about. This is why each description tag should be unique for each page. As well, focus directly on what the page is about.
How to Optimize Your Meta Description Tag For Search Engines!
To create a great meta description tag, try to keep the character count down to 200 characters or less including spaces. The keyword you are targeting for that page, should be as close to the beginning as possible. Then try to sum up the page in as little words as possible, to keep your keyword density as high as possible. 200 characters is the max, but you do not have to use them all. Do not repeat words more than three times, for not only will it sound bad, but it may put your site at risk of being banned from the search engines.
Webmasters Code To Add or Alter Meta Description Tags:
<meta Description="
My descriptive paragraph that describes my site. This is the area that will give users more information about your page. This page describes how to optimize meta descriptions on your webpage.
">
You should place this code in between the opening <head> and closing </head> of your document. Replace the paragraph between the red quotes with your unique description that you have chosen for that page.
Watch Out For Search Engine Spam!
This will only hurt your rankings on Google, rather than help it.
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OPTIMIZING META DESCRIPTIONS